KOKORO is a fresh jewellery brand inspired by the "heart", "spirit" and "soul" found in its own name.

The idea began from Zafiris and George, the two brothers from Zafiriadis family which is active in the field of jewelry since 1983. Their ambition was to build a brand, which on one hand would follow the family tradition in the luxury jewelry and on the other hand would propose projects more affordable and modern. The two brothers curate the proccess in every stage of production, from design to packaging.

One of the most distinctive features of the brand is the geometric form which lies in the heart of the logo and is displayed in a lot of jewelry, either as a central element, or in some detail.